How a Clean-Burning Candle Brand Is Making a Difference
It all started with a simple wish for cleaner air in our home, a desire born out of personal health struggles like asthma and persistent headaches. As a husband and wife duo, we embarked on a journey to craft clean-burning candles that not only filled our space with warmth but also supported our well-being. Our quest led us to the discovery of coconut soy wax, a sustainable and non-toxic alternative that would form the foundation of our brand, Wick of Hope. But our mission quickly expanded beyond just creating health-focused candles; we wanted to make a broader social impact. Inspired by the resilience of individuals overcoming adversities, we partnered with i=Change, allowing every candle purchase to contribute to human trafficking prevention and support survivors in developing countries.
Our Journey to Clean-Burning Candles
Our path to creating clean-burning candles began with personal experiences and a desire for healthier living spaces. This journey led us to explore sustainable materials and innovative production methods.
Health Concerns Inspire Change
Our quest for clean-burning candles started with a wake-up call. Persistent health issues, including asthma and frequent headaches, made us question the air quality in our home.
We began researching indoor air pollutants and were shocked to discover that many conventional candles release harmful toxins when burned. This realization sparked our determination to find a safer alternative.
The more we learned, the clearer our mission became: to create candles that not only smell great but also promote well-being. This commitment to health-focused candles became the cornerstone of our brand.
Discovering Coconut Soy Wax
Our search for the perfect wax led us to an unexpected solution: coconut soy wax. This innovative blend combines the best of both worlds – the clean-burning properties of soy with the stability and scent throw of coconut.
We were immediately impressed by the sustainability of coconut soy wax. Unlike paraffin, which is derived from petroleum, this natural alternative is renewable and biodegradable.
Rigorous testing confirmed what we hoped: candles made with coconut soy wax burned cleaner, lasted longer, and diffused scent more effectively than traditional options. We knew we had found the foundation for our non-toxic candles.
The Birth of Wick of Hope
With our perfect wax blend in hand, we set out to create a brand that would embody our values of health, sustainability, and social responsibility. This marked the beginning of Wick of Hope.
Naming with Purpose
Choosing the right name for our brand was crucial. We wanted something that captured both our product's essence and our broader mission.
"Wick" was an obvious nod to our candles, but we needed something more. The word "Hope" resonated deeply with us, reflecting our aspiration to make a positive impact beyond just creating great products.
Thus, Wick of Hope was born – a name that encapsulates our desire to light up lives, both literally through our candles and figuratively through our commitment to social change.
Embracing a Mission to Give Back
From the outset, we knew Wick of Hope had to be more than just a candle company. We wanted our business to be a force for good in the world.
This led us to explore ways we could integrate giving back into our business model. We researched various charitable causes and giving platforms, seeking a partnership that aligned with our values.
Our search led us to i=Change, an innovative platform that allows businesses to donate a portion of each sale to chosen charities. This partnership became the cornerstone of our mission to create positive change through every candle sold.
Impact Beyond Candles
At Wick of Hope, we believe that every purchase should have a purpose beyond the product itself. Our commitment to social impact drives everything we do.
