Wick of Hope lifestyle candle scene
Wholesale Partnership

Premium Clean Candles, 50% Margins, Zero Risk

Eco-luxury candles your customers will love. Clean, conscious, hand-poured in Canada. Canadian shops get free returns on a first order through Faire. US shops order direct through your account manager.

Apply for Wholesale
99%
Recommend
32,000+
Candles Sold
650+
5-Star Reviews
4.9 ★
Average Rating

Two ways to start

Canadian shops can use either. Net terms are only available through Faire, and your account manager may be able to do better on pricing for bulk orders. US shops order through your account manager.

Canada · Net 60 terms

Order on Faire (Canada)

For Canadian shops. Instant, no application, and the only route with net terms. New to Faire and your first order is 50% off up to $150, with free returns, Net 60, and a year of free shipping. You still get a person here who checks in on how it is selling.

Shop on Faire
Canada and US · Better on bulk

Order direct

Open to shops in Canada and the US. You get one contact who learns your shop, keeps your bestsellers in stock, and may be able to do better on pricing for bulk orders. Payment is due when you order, since net terms are only available through Faire. Tell us about your store below and pick a time for a call.

Apply for direct terms

Shops in the US: order through your account manager. We are not taking US orders through Faire while the US tariff on Canadian-made candles is in place. Apply below or call (226) 270-4640, and we will go over pricing, shipping, and current import duties with you before you order.

Wholesale Pricing

What a shelf of these actually returns

Suggested Retail
$42
CAD  ·  $30 USD
Your Wholesale
$21
CAD  ·  $15 USD
Your Margin
50%

One case of 24

Costs you$504 CAD / $360 USD
Sells at suggested retail$1,008 CAD / $720 USD
Back in your pocket$504 CAD / $360 USD

$42 CAD and $30 USD are our suggested retail. Price it how you like, run your own sales and bundles, it is your shop. The one rule is no resale on Amazon, Wayfair, or other third-party marketplaces.

The scents that move first

Hand-poured coconut soy with a crackling wooden wick

Blossoms at Dusk Candle
Blossoms at Dusk
Secret Forest Walks Candle
Secret Forest Walks
Warm Blanket Nights Candle
Warm Blanket Nights
Zen Whisper Candle
Zen Whisper

How it performs on a shelf

Not projections. What has actually happened in stores carrying us.

2 years
Selling direct before we opened wholesale. The range was proven before any shop had to risk shelf space on it.
32,000+
Candles sold to real customers, so the demand is already there the day you stock it
4.9 ★
Across 650+ reviews, which is what gets a candle picked up a second time
🕯️

Handcrafted in Canada

Small-batch candles made with care in London, Ontario

🌿

Clean Ingredients

Coconut soy wax, FSC wooden wicks, no parabens or phthalates

🐾

Pet-Conscious

Lighter scent throw that customers with sensitivities keep coming back for

💛

Purpose-Driven

Every order gives back through i=Change & Greenspark

Before you apply

Who this is for

We are looking for shops that will keep our candles on the shelf, not carry them once. That partnership works best when a few things are true.

  • You have an open storefront, or an established online shop with regular customers
  • Your customers buy gifts, home goods, or anything they treat themselves to
  • You will tell us what is selling, so we can keep the right scents in stock for you
  • You will not list it on Amazon, Wayfair, or other third-party marketplaces

Still setting up? We would rather talk once your doors are open and you know your customers. Apply anyway and we will keep in touch until you are ready, no pressure in the meantime.

Why retailers stock us

A proven range, straight terms, and a supplier who answers the phone.

50% Margin To Start

$42 CAD or $30 USD suggested retail, half of that to you, priced your way

Net 60 Through Faire (Canada)

Canadian shops can order on Faire and pay after it has started selling

Restocked On Your Numbers

Tell us what moved and we keep your bestsellers ready

Gift-Ready Packaging

Premium boxes, nothing extra to wrap

A Story That Sells

Founded by a couple who lost three pregnancies. Customers connect with it.

Made Here

Poured in London, Ontario, so restocks do not cross a border

Wick of Hope candle lifestyle shot
Our Story

The people behind the brand

Why we started, who we help, and what your customers will hear when they ask.

What your customers will say

★★★★★ 4.9 out of 5 · 650+ reviews from direct shoppers

Demand you do not have to build. It is already there before you stock the first case.

★★★★★

"These candles are truly amazing! I'm not planning to buy any other candles after buying these."

- Charlotte L.
Verified Buyer
★★★★★

"I love everything about the candles. They truly are amazing. Second order placed!"

- Grace
Verified Buyer · Repeat Customer
★★★★★

"I love this candle and the mission of this small business!"

- Holly
Verified Buyer

Wholesale FAQ

The quick answers. Anything else, we will cover on your call.

What are my margins?

A standard 50% margin. In Canada that is $42 suggested retail against $21 wholesale. In the US, $30 against $15. Pricing improves as your volume grows, and we will walk you through that on the call.

Do you discount to consumers?

We run seasonal promotions on our own site, the same as most brands do. You are free to do the same. Run your own sales, bundles, or holiday pricing at whatever works for your shop. The only thing we ask is that it stays off Amazon, Wayfair, and other third-party marketplaces, which is where pricing gets wrecked for everyone.

What is a sensible first order?

Most shops start with a case of 24, which is $504 CAD or $360 USD, and covers our four bestselling scents. There is no formal minimum, but a shelf with four scents outsells a shelf with one.

Do I order directly or through Faire?

If your shop is in Canada, either works, and they suit different shops. Faire is instant, comes with Net 60 terms, and if you are new to it, 50% off your first order plus a year of free shipping. Direct means one contact who knows your shop and may be able to do better on pricing for bulk orders, but payment is due when you order, since net terms are only available through Faire. If your shop is in the US, order direct through your account manager (the next question covers it).

My shop is in the US. How do I order?

Directly, through your account manager. The US has a tariff on Canadian-made candles (50% as of August 2026), and we are not accepting US orders through Faire while it is in place. Apply below or email wholesale@wickofhope.com. We will call you from (226) 270-4640, go over pricing, shipping, and the current import duty, and set the order up with you on the call.

What happens after I apply?

We call you at the time you choose, from (226) 270-4640. Fifteen minutes, to work out which scents suit your shop and what an opening order looks like. Save the number so you do not miss us.

Where are the candles made?

Hand-poured in small batches in London, Ontario, using coconut soy wax and FSC-certified wooden wicks.

Can I resell on Amazon or Wayfair?

To protect the brand and our stockists, resale on Amazon, Wayfair, and other third-party marketplaces is not permitted.

Apply for a wholesale account

Tell us about your shop and pick a time. We will call from (226) 270-4640 to work out which scents fit and what an opening order looks like. US shops, this is also how you place an order: your account manager sets it up with you on the call. Save the number so you do not miss us.

Fields marked with * are required

Every order makes a real difference

When you stock Wick of Hope, your customers are not just buying candles. They are contributing to real, measurable impact.

🌲
10,885
Trees Planted
♻️
29,566
Plastic Bottles Rescued
🌿
9,482
Kelp Planted

$1 from every sale goes directly to supporting women and children escaping crisis, rebuilding futures, and improving child health through i=Change

3,853
Lives Impacted
Supporting women and children through Save the Children · SurfAid · Hagar
Impact powered by Greenspark & i=Change

For US orders, custom gifting, or wholesale questions, contact wholesale@wickofhope.com or call (226) 270-4640

Please note: resale on Amazon, Wayfair, or other third-party marketplaces is not permitted.