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The Advocate Program
A husband-and-wife candle brand, hand-poured in London, Ontario. We work with creators whose audiences feel like home. Earn up to 20% commission and a candle that means something.
Apply now →10K+ followers Now accepting creators in candle, home, parenthood, family, faith, and wellness.
A few of our favourite scents
Why we built this
We're Andy and Selvia. We've been together since high school.
Around the same time we were thinking about Wick of Hope, we went through real personal hardship. We had a couple of miscarriages. With our first, we saw the heartbeat. Then we were told the news.
Hope is a word everyone can relate to. Everyone sees it differently. For us, it's the hope of one day starting a family.
That's where the name came from. The wick stands for our struggles. The flame stands for hope. Every candle we hand-pour is a reminder that something as small as a flame can make a real impact.
If your audience can feel that, we want you in.
Andy and Selvia
Hear it from us
What makes this different
Honest answer: most affiliate programs are a discount link and a 10% rate. Here's what you actually get with us.
Every candle that ships to you is poured by us in our London, Ontario studio. Small batches, real ingredients, real care.
100% coconut soy wax blend with no paraffin mixed in, paired with FSC-certified wooden wicks that gently crackle. Clean fragrance and essential oils, free from parabens and phthalates. Non-toxic, GMO-free, no synthetic fillers. Pet and family conscious. Ontario Made certified.
Most candle brands sell scent. We sell what the candle stands for: hope when things get hard. That's not a marketing line. It's why we built this.
Hand-written notes, real check-ins, monthly content angles, seasonal drops. We're trying to build something with you, not just send a code.
Commission ladder
Your tier is set by your follower count when you join. As you grow, we move you up. Tiers are lifetime. Once you're at a tier, you stay there.
A look inside the brand
Every candle that lands on your doorstep starts here, in our small studio. No middlemen. No factories.
Follow along at @wickofhopebrand on Instagram for more behind the scenes.
The kind of creators we work with
Three creator types our brand resonates with most. If you're in one of these, we'd love to hear from you.
You live and breathe scent. Your audience comes to you for picks. You'll get full creative freedom to share our candles however feels honest.
Your feed feels like a hug. Morning routines, autumn rituals, soft mornings. Our candles fit there naturally.
Whatever your story is, ours will resonate with the audience you've built. Parents, partners, and anyone walking through hope and hardship.
Minimum: 10K real followers, real engagement, and one clear niche.
From application to first post
Four steps. We aim to get you set up within a week.
Fill out the Shopify Collabs form. Takes 5 minutes. Tell us about your audience and pick a preferred discount code.
We read every application personally. We look at your content, your comments, and your fit. Usually back to you in 3 to 5 days.
Choose from our full collection of 8oz candles and wax melts. We ship from London, Ontario, usually within 5 business days.
Your code is live. Share when it feels right. We pay commissions monthly through Shopify Collabs.
What you'll receive
Once you're in, your candle ships within 5 business days. Our team will follow up by email with our content guidelines and a brand asset library so you have everything you need to post.
Our brand promise
Quality, intention, and a brand that's actually built for something.
Every candle is poured by us in London, Ontario. Small batches, never mass-manufactured.
1% of every sale supports global initiatives that uplift communities and empower lives.
Trees planted and ocean plastic rescued with every order. Carbon-neutral shipping, coconut soy wax, recyclable packaging.
Common questions
The questions we get asked most. Real answers, no legal-speak.
If our brand and our story resonate with your audience, we want you in. Application takes 5 minutes. We read every one personally.
Apply now →
